VISUAL DESIGN AND AUGMENTED REALITY 2021
Digital Marketing, UX Design and Research, Brand Identity and Strategy
Meta Spark Studio, Adobe After Effects and Photoshop
NICOBAR’S OUTDOOR CAMPAIGN AR FILTER
Interactive marketing tool for Nicobar’s end of season campaign–the goal of the AR filter was to promote the outdoors and transport people to different environments. The filter incoporates three environments that are built into one through a tap interaction.
This generated more traction with the consumers and followers as they shared the filter and brought more engagement to the Instagram page.